Graphic Designer / Front-End Web Developer

<h2>Zeitgeist Gin</h2>

For my HND graded unit I chose to do the branding for an unnamed, fictional micro-distillery that had opened in Aberdeenshire. The client wanted the branding to be individual to stand out in a competitive market, and to not use any clichés or obvious Scottish themes.

My market research found that gin is undergoing a worldwide renaissance, especially amongst 18 to 30-year-olds, and the client wanted the branding to appeal to this market specifically. I looked at different gin companies and found that almost all of them were working within the same field of Victorian / outright colonial tropes in their branding. “Okay,” I thought. “What’s the most modern thing we could possibly do?”

I fixated on the word “renaissance” in the brief, and looked at three historical art/design movements that sought to throw off the past and find something new: Renaissance art, international typographic style and the Bauhaus. But despite the good intentions, I’d have still been mining history for inspiration. I looked for something that could only exist in the mainstream 2010s, and ended up at a place between Vaporwave and glitch art.

The thing that interested me most about this concept was the process behind databending. I could have replicated the effect in Photoshop, but I thought that actually manipulating image data would yield more interesting results. The two methods I used were editing image data in TextEdit and importing the image data into Audacity, adding effects to the audio track and exporting the audio as a .jpg.

Market research

General glitch art research

Glitch art typography

Test for Renaissance theme

Databending with TextEdit

Databending with Audacity. I think this is an echo effect, but the results vary wildly depending on the image

Various Audacity effects

Bottle sketches

Logo ideas

Final logo

Final bottle label

For the box design I played with the cliché of the sweeping Scottish landscape by databending Gustave Doré's 1875 painting "Scottish Highlands" with multiple effects

The final bottle, box, miniatures and bottleneck promotional item

Graphic Designer /
Front-End Web Developer

<h2>Zeitgeist Gin</h2>

For my HND graded unit I chose to do the branding for an unnamed, fictional micro-distillery that had opened in Aberdeenshire. The client wanted the branding to be individual to stand out in a competitive market, and to not use any clichés or obvious Scottish themes.

My market research found that gin is undergoing a worldwide renaissance, especially amongst 18 to 30-year-olds, and the client wanted the branding to appeal to this market specifically. I looked at different gin companies and found that almost all of them were working within the same field of Victorian / outright colonial tropes in their branding. “Okay,” I thought. “What’s the most modern thing we could possibly do?”

I fixated on the word “renaissance” in the brief, and looked at three historical art/design movements that sought to throw off the past and find something new: Renaissance art, international typographic style and the Bauhaus. But despite the good intentions, I’d have still been mining history for inspiration. I looked for something that could only exist in the mainstream 2010s, and ended up at a place between Vaporwave and glitch art.

The thing that interested me most about this concept was the process behind databending. I could have replicated the effect in Photoshop, but I thought that actually manipulating image data would yield more interesting results. The two methods I used were editing image data in TextEdit and importing the image data into Audacity, adding effects to the audio track and exporting the audio as a .jpg.